The brief
ThroughBall needed a launch site for a deliberately narrow offer: bespoke websites for non-league football clubs. The site had to explain why ownership matters, make direct Stripe ticketing understandable, and feel rooted in matchday culture rather than like a generic agency page with football colours applied afterwards.
The work
Fyllio built the sales story around the practical differences club committees care about: owning the site, keeping ticket revenue, giving volunteers a simple CMS, presenting sponsors well and avoiding subscription lock-in. A live-score motif, strong display typography and match-report details establish the football identity immediately. Deeper sections explain the direct Stripe flow, included club features, launch process, comparison with template platforms, founding-club offer, FAQs and two low-friction contact routes.
The result
The finished site gives ThroughBall a clear position and a complete enquiry journey. Club officials can understand the ownership and fee model before making contact, see the intended fixtures, squad, news, sponsor and ticketing capabilities, compare the offer with platform subscriptions, then apply for a founding slot or book a call from the same page.